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Raising funds through beauty pageant


Raising funds through beauty pageant

Binita Shrivastava is an innovative entrepreneur, a passionate professional and a philanthropist. She is using her startup platform, Visionara Global India which oversees into events, public relations, media and productions; to raise funds for to support a non-government organization (NGO) through her initiative VG Mrs India — A National Beauty Pageant (A Gateway to International Pageant). After winning the crown of Classic Mrs India Overseas, Binita felt that there is need for a professional structure in the pageant industry especially for the Indian married women. So she decided to structure the beauty pageant industry for common women. Shrivastava is the founder of Visionara Global Mrs India, a premier beauty pageant. Being a small town girl, she wants to take the beauty pageants to the small cities of India and give women across India a bigger platform to showcase.

Ketto, one of Asia’s largest crowd funding platforms, is the official crowd funding partner of Visionara Global pageant. “Bringing Ketto on board as crowd funding partner will bring great opportunity to our pageant and its contestants to work for the noble cause of philanthropy,” she said. As charity and societal upliftment is always the focus of beauty pageants, crowd funding would play a phenomenal role in this, she added. Over `500 crore have been raised on Ketto’s platform for causes ranging from medical emergencies to disaster relief.

In the year of its inception, the contestants of VG Mrs India has raised more than `80 lakh for Child Help Foundation-NGO through Ketto. Even Kunal Kapoor himself has appreciated the efforts of the contestants and VG Mrs India. Binita says it’s just the beginning and there is still a long way to go.

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