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SOIE and Kamakhya join hands to celebrate World Menstrual Day with an educational event and sustainable sanitary pads distribution

28th June 2024: With World Menstrual Day right around the corner, SOIE, a leading lingerie brand from Ginza Industries Ltd., in association with Kamakhya, a social enterprise dedicated to empowering women, hosted a menstrual hygiene educational event at its Surat Factory in Sachin.

The event focused on raising awareness about menstrual hygiene and empowering women through informative and personalized sessions, along with the distribution of sustainable sanitary pads to a large chunk of their female workforce at the factory.

The event featured informative sessions from Kamakhya’s experts, who provided valuable insights on menstrual hygiene and dispelled common myths, stigmas, and stereotypes surrounding menstruation.

The informative session was followed by a Q&A segment, allowing women to engage directly with the experts. SOIE, a responsible brand and employer with a 70% female workforce, also ensured opportunities for brief one-on-one discussions for many of their employees to address personal queries and concerns.

On this educational initiative, Amrit Sethia, VP at Ginza Industries Ltd., said, “To build an inclusive and diverse culture, it is important to have a sensitive workforce that is aware of their rights and bodies and takes the effort to educate themselves. As a women-oriented brand, at SOIE, we recognize the importance of promoting menstrual hygiene and providing essential education and resources to women. Hence, our initiatives are dedicated to making a mark in the lives of women’s communities, thereby contributing in a distinguished way to society. Our collaboration with Kamakhya for this educational event is not only a step towards addressing menstrual concerns but also empowering our female employees by creating a supportive work environment.”

In addition to the educational sessions, SOIE will distribute sustainable sanitary pads to countless female employees, furthering its dedication to promoting menstrual health and well-being.


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