India’s No.1 Corporate Social Responsibility Magazine since 2013 | RNI No. DELENG/2013/49640

011-43085920

Search

Srinivasan Services Trust’s Sparrow Conservation Programme spreads wings, expanding from 100 to 300 villages

March 20, 2024: On the occasion of World Sparrow Day, Srinivasan Services Trust (SST) the social arm of TVS Motor Company and Sundaram-Clayton Limited proudly amplifies its efforts towards sparrow conservation. SST extended its conservation program from 100 villages last year to 200 additional villages this financial year in Tamil Nadu, Karnataka, Maharashtra and Andhra Pradesh, providing families with thousands of tailored nests to create a conducive habitat for sparrows. As part of the sparrow conservation programme and to create awareness, SST has been conducting community meetings and rallies with the support of local volunteers and community members. Besides, SST has also organised drawing competitions in schools to sow seeds of awareness from an early age.

 


Santhoshi, a school student from Moolakaraipatti Ward 10, Tirunelveli district, Tamil Nadu said, “SST had provided us with a sparrow nest and the sparrow volunteers helped us locate a suitable spot. Within a few days, we observed sparrows frequenting the nest. I began placing food nearby, slowly they started feeding on it as well. Now, to our delight, the sparrows have laid eggs in the nest. It brings me immense happiness to witness this beautiful cycle of life unfolding.”

 

Krishnaveni, Village Development Officer – SST, Thirukkurungudi, Tirunelveli district, Tamil Nadu said, “Previously, it was common to observe the elderly in villages collecting sparrow nests, but now, I predominantly encounter children approaching me for them. This shift fills me with optimism regarding the efficacy of our sparrow conservation initiatives. It indicates that we have succeeded in instilling in their minds the notion that sparrow conservation is important.”

 

 

Swaran Singh, Chairman of SST said, “Conserving sparrows is not just a task; it’s a collective responsibility. With our expanded initiatives this year, we are fostering a sense of community involvement and ownership in sparrow conservation. We believe that empowering communities is key to the long-term success of sparrow conservation and SST is committed to driving this endeavour across key regions. SST remains dedicated to raising awareness about the importance of preserving biodiversity and believes that these grassroots efforts can make a significant difference in sparrow conservation.”

 

Share:

Disclaimer: The opinions expressed in this section and articles contributed are those of the respective authors, who have submitted it as their original work. They do not reflect the opinions or views of CSR Times, or its employees, management and group publications. The accuracy and reliability of information presented has not been verified by CSR Times. CSR Times will not be held responsible in any way for the content of this article.

CSR TIMES EVENTS

CSR NEWS

EXPERTS' CORNER

SUBSCRIBE TO CSR TIMES NEWSLETTER

Advertisements

Scroll to Top
Logo 11th Summit

Inquiry

Yes, I'd like to celebrate excellence in Corporate Social Responsibility by engaging with top minds to gain insights, and be recognized for our impactful CSR intiative.