Increasing employee engagement in CSR- Treading Cautiously on the Bridge of Noble Intent and Succesful Execution
The success of CSR has emerged as a culmination of a multipronged approach. The most important in order of priority is the engagement or joint participation of the employer and employee. Increased employee engagement rests on the rock-solid bed of the organization’s commitment and enthusiasm toward CSR initiatives. A cursory stocktaking of what goes into […]
Empowering Non-Profit Organizations: The Transformative Impact of Social Marketing Strategies in India
Dr. Ashish Biswas Assistant Professor, MBA, NMIMS Hyderabad IntroductionA non-profit organization is a group that works for the betterment of society and whose core objective is different from earning money and profits. In recent years, the non-profit sector in India has witnessed an extraordinary surge in growth and development. Initially numbering 1.2 million, there are […]
Sustainability Beyond Commerce
C. Sridhar Director of AquaKraft Suffering and pathos garnished with a rural setting like women carrying water pots on their heads and hundreds of coloured water pots waiting to be quenched by a rusty tap – these are typical storytellers’ delight in the Indian context on water woes. However, if one comes out of this […]
Empowering the elderly: Navigating Challenges and the role of Old-Age homes in Modern Society
Dr. G P Bhagat Founder of SHEOWS In the landscape of modern Indian society, the concept of old-age homes is undergoing a significant transformation. Traditionally, India prided itself on a reciprocal familial commitment system where ageing parents lived with their adult children, emphasizing the joint family structure. Elders were revered as equivalents of gods, and […]
Laying a Strong Foundation for CSR Success with Blocks of Employee and Community Engagement
With the ever-evolving dynamic CSR landscape and the continuing deliberations on what goes into the CSR potion of success, there are 2 strong ingredients that have unarguably remained constant. Community and employee engagement have always been cited as two strong pillars of CSR, that uphold the fabric of CSR initiatives. These in turn shape a […]
AkzoNobel India celebrates Diwali with 1500 of its’ Project Indradhanush women in rural India
Akzo Nobel India, the makers of Dulux paints, is celebrating Diwali this year, with its Indradhanush women who are striving towards creating an empowered and diverse future in rural India. AkzoNobel India launched Project Indradhanush in 2021 with the primary objective of enabling women to foster micro-entrepreneurship and socio-economic development in rural India. This societal […]
Beiersdorf launches “Women in Circularity “initiative to fund plastic waste recycling organizations and offer jobs and training opportunities to women
8 November, 2023: The “: Women in Circularity” initiative by Beiersdorf was launched in four countries across the globe. This initiative targets the collection and recycling of 15,000 tons of plastic annually in emerging markets and offers jobs and training opportunities support to 1,600 women. Through this holistic activity, Beiersdorf is strengthening its CARE […]
Tata Chemicals Facilitates Critical Cancer Aid for Low-Income Patients through Tata Memorial Centre’s online platform – TMC Navya
7 November, 2023: Tata Chemicals Limited, a sustainable and science led chemistry solutions company, has as part of its CSR initiative extended the access of the Tata Memorial Centre’s online platform – TMC Navya to 200 cancer patients across 10 states from low-income families. These beneficiaries can connect with renowned oncologists to seek expert medical […]
Second biogas plant under the My Clean City programme of HCL Foundation inaugurated in Noida
6 November, 2023: A biogas plant, the second of its kind was installed at Shri Krishna Maa Jalpa Bhavani gaushala in Sector 15A, Noida. This was done under the My Clean City program of HCL Foundation. The first one, similar to this was installed at the Shree Ji Gausadan gaushala in Sector 94A. The second […]
Petroleum Minster Hardeep Singh Puri inaugurates ONGC’s state of the art Siu-Ka-Pha hospital in Sivasagar
4 November, 2023:In a bid to prioritize healthcare as part of its commitment towards improving lives in the North East, ONGC’s multi-speciality, state-of-the-art Siu-Ka-Pha Hospital was inaugurated recently. Shri Hardeep Singh Puri Hon’ble Union Minister of Petroleum and Natural Gas and Minister of Housing and Urban Affairs while speaking at a public function in Sivasagar […]