CEAT introduces all-women CEAT Shoppes in India
PRESS RELEASE 22nd February 2021: CEAT Tyres, India’s leading tyre manufacturer, introduces the concept of only women operated CEAT Shoppes across India. The all women CEAT Shoppe will be CEAT’s endeavour to empower women especially in the male dominated tyre industry. The Shoppes are owned, managed and run by team of women which will give them equal opportunity to grow and make a mark in tyre Industry. The first of such Shoppes has been opened in Bhatinda, north India followed by introduction of 10 Shoppes in the next few months across India. The all women CEAT Shoppes include women workforce for all service-related assistance to customers. This also includes manual jobs like wheel changing, balancing and operating various machinery to service a vehicle. CEAT



