
Bisleri’s ‘Bottles for Change’ Drives Plastic Circularity at Puri Rath Yatra 2025
3rd July 2025: Bisleri International Pvt. Ltd., India’s leading packaged drinking water brand under its flagship sustainability initiative, Bottles for Change (BFC), implemented a comprehensive, end-to-end plastic waste management drive during the Puri Rath Yatra 2025, one of India’s most celebrated and high-footfall religious events. The drive was conducted in partnership with Puri’s Municipal Corporation and the District Administration. It promoted responsible plastic use, collection, and recycling by deploying a community-centric approach. As part of the drive, plastic collection bins were strategically placed at high-footfall areas along the Rath Yatra route to encourage pilgrims and visitors to dispose of plastic responsibly. The initiative also engaged Self-Help Group (SHG) members to facilitate on-ground segregation of plastic waste. All collected plastic was








