
Coca-Cola India Integrates Responsible Waste Practices at Coke Studio Bharat Live Concerts through MaidaanSaaf
January 8, 2026: Coca-Cola India is integrating responsible waste collection and recycling practices at Coke Studio Bharat Live concerts in New Delhi and Guwahati, using the platform to demonstrate how large, high-footfall cultural events can be managed with greater material recovery and public participation. Coca-Cola India is activating its flagship initiative #MaidaanSaaf, in partnership with Greenmyna, focusing on responsible waste collection, segregation, and recycling at large public gatherings. The initiative brings together structured on-ground systems, trained volunteers, and clear guidance to help audiences dispose of waste responsibly during the concerts. At both venues, the #MaidaanSaaf activation includes staffed waste-segregation stations, temporary material recovery hubs, and clearly marked collection points across audience areas and consumption zones. Trained volunteers will support on-ground







