
ITC Sunfeast YiPPee to revamp plastic waste in its new campaign – “YiPPee! Better World: Create Magic’
7 December, 2023: ITC Ltd.’s instant noodle and pasta brand, Sunfeast YiPPee is all set to launch its’ new initiative. The new campaign will revamp playground equipment in city parks using waste plastic which is all set to roll out in Metro cities. It will cover Bangalore, Mumbai, Delhi-NCR and Kolkata. Through its’ ‘YiPPee! Better World: Create Magic’ endeavour, the brand attempts to raise awareness, educate, collect and upcycle plastic waste by converting it into park equipment like jungle gyms, swings, and so on. The playground equipment in city parks will cater to the essential need for recreation, particularly for the children. This initiative will apart from upcycling plastic waste also drive community involvement. The plastic waste will be







