
“JAL HAI TO KAL HAI”: THE ROLE OF CSR IN INDIA’S WATER CRISIS
Water scarcity is a critical challenge in India, with nearly 600 million people facing high to extreme water stress. The situation is exacerbated by depleting groundwater reserves, erratic monsoons, and inefficient water management. Recognizing the urgency of the crisis, Corporate Social Responsibility (CSR) initiatives in India have increasingly focused on water conservation, rainwater harvesting, and improving access to clean water, especially in rural areas where the impact of water scarcity is most acute. This report examines how CSRdriven projects are addressing India’s water crisis, ensuring not only environmental sustainability but also enhancing the quality of life for millions of Indians. The Magnitude of India’s Water Crisis India’s water woes are multifaceted. According to the NITI Aayog, the country ranks 120th








