
PSI India leads Diarrhoea Ki Baat ORS ke Sath
For decades, diarrhoea has quietly claimed the lives of thousands of children in India each year. It is a disease that thrives in silence, often dismissed as routine, yet devastating in its impact. Now, Population Services International India (PSI India) is fighting back with a bold initiative “Diarrhoea Se Darr Nahi” (DSDN) that blends government resolve, private sector support, and community engagement. DSDN, supported by Kenvue, is reaching half a million children across 16 districts in Uttar Pradesh and Bihar. The initiative works hand-in-hand with the National Health Mission (NHM), Integrated Child Development Services, and the Education Department, ensuring diarrhoeal management is not an isolated effort but part of a larger public health fabric. The programme integrates diarrhoeal management into








