
Panasonic’s Flagship Initiative #DiwaliWaliSafai Turns Five, Encourages People Towards Responsible E-Waste Management
14 October 2024: To mark International E-waste Day, Panasonic Life Solutions India, a leading diversified technology company, today announced the fifth edition of its flagship #DiwaliWaliSafai campaign. According to a United Nations Trade and Development (Unctad) report published in 2024, India saw the highest 163 percent growth globally in generating electronic waste from screens, computers, and small IT and telecommunication equipment (SCSIT) between 2010 and 2022. The campaign is Panasonic’s take on addressing the rising problem of e-waste management and sensitizing consumers around the need for responsible collection, disposal, and recycling. As part of the #DiwaliWaliSafai campaign, starting October 14th, Panasonic is hosting an exciting contest on its social media platforms. The contest encourages consumers to take part in responsible








