
Plastic-free packaging for a Sustainable Ecosystem
Bengaluru, October 6, 2021: For the ongoing largest ever edition of Big Fashion Festival, being held from October 3 to 10, Myntra has successfully implemented 100% plastic-free packaging in its entire supply chain, adhering to its commitment outlined in August 2019. In addition to its own supply chain, Myntra’s sellers have also adopted the green packaging defined by Myntra. This milestone is a significant outcome of the efforts initiated by Myntra towards aligning its seller partners and helping them with a transition path to gradually adopt sustainable packaging alternatives. In an industry-first for any fashion and lifestyle e-commerce brand operating at scale in India, Myntra has introduced scalable and sustainable alternatives for packaging and delivery, such as replacing poly pouches with recycled paper
