
Diageo India Launches Driver Sensitisation Tab Labs in Goa under its ‘Wrong Side of the Road’ initiative
28th May 2025: Diageo India (United Spirits Limited), in partnership with BharatCares and the Directorate of Transport, Government of Goa, today inaugurated a new Driver Sensitisation Tab Lab at the RTO Panaji under its ‘Wrong Side of the Road’ (WSOTR) initiative. The Tab Lab was inaugurated by Dr. Pramod Sawant, Hon’ble Chief Minister of Goa, marking a significant milestone in Diageo India’s mission to promote road safety and responsible consumption. With this launch, WSOTR centres are now present across all RTOs in Goa. Aligned with Diageo India’s ‘Spirit of Progress’ ESG action plan, Wrong Side of the Road (WSOTR) is an education-led, behavioural change initiative that leverages digital tools to address drink driving. Delivered through immersive, tech-enabled modules, WSOTR engages








