
Myntra scales up sustainability efforts, becomes the first e-commerce player in the country to partner with Better Cotton Initiative
News update/press release Bengaluru, September 7, 2021: Myntra has become the first e-commerce enterprise in India to partner with Better Cotton Initiative (BCI), a global non-profit organization, heading the largest cotton sustainability program in the world, marking another step in its journey of sustainability and keeping with its commitment to create a more sustainable world. As a part of this collaboration, Myntra’s in-house brands will source the cotton for their apparel through BCI. Motivated to enrich global cotton production and make cotton farming sustainable, BCI aims to make Better Cotton the first choice among manufacturers. In the previous cotton season, BCI, along with its partners, trained over 2.7 million cotton farmers in sustainable practices that utilize lesser chemicals and water to


