
A campaign to break all the stigma built around HIV/AIDS
Delhi, 29th November 2021: Ferns N Petals is a brand that connects people on emotional grounds with its gifting solutions. The brand’s latest campaign-Touch Nahi Karna Hai is an initiative to break the stigma built around HIV. Although HIV/ AIDS has multiple effective and evidence-based prevention measures, people with HIV or AIDS are stigmatized socially with the largest concern being – HIV/ AIDS is a communicable disease. The narrative Touch nahi karna Touch karta hai is a voice that urges to people to relook at their own perspectives. For this campaign, a team from Ferns N Petals reached out to Desire Society, a non-profit voluntary organization registered under Andhra Pradesh Societies Registration Act, 2001with several programs in the field of








